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Samosa Party, a rapidly growing QSR Brand, had about 40 locations across Dehi NCR, Bangalore & Hyderabad. Their target was to reach 100 locations within a year. How could Samosa Party evaluate market’s potential and strategically expand its footprint while ensuring the new location openings capture the right audience?
Samosa Party, sought to improve their penetration in Delhi & Bangalore. How could Samosa Party quickly expand their footprint while ensuring the new locations are profitable and achieve break-even within 6 months of launch?
Using Spatic, Samosa Party analysed demographic, affluence, competition, visitation and other data-sets in Bangalore & Delhi. As a result, Samosa Party identified potential locations within a week with attributes similar to their top performing locations. Then they launched 12 stores in these locations shortly, resulting in profitable stores which on an average achieved break-even with a 40% reduction in time compared to other locations
By leveraging Spatic’s analytics platform & its recommendation engine, we identified whitespaces & upcoming but untapped localities within our existing networks. Spatic helped us pinpoint ideal locations for dine-in restaurants and cloud kitchens without disrupting our serviceability. Thanks to Spatic, we can achieve unparalleled market reach and gain valuable insights into evolving city dynamics.
