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Butterfly Learning, a tech-enabled behavioral health centres for children, had about 27 centres across Mumbai. Their target was to reach 100 locations within a year across 20+ cities. How could Butterfly Learning evaluate market’s potential and strategically expand its footprint confidently while ensuring the new centres target the right audience and launch high ROI campaigns in the right localities?
Butterfly Learnings, wanted to expand quickly to cities like Pune, Nagpur, Kolkata, Ahmedabad, Indore, Jaipur, etc.. How could Butterfly Learnings quickly understand the nuances of each city to identify the right localities and pre-schools to partner with?
Using Spatic, Butterfly Learnings analysed demography, affluence, pre-school and paediatrician density, competition, and other data-sets in each city. As a result, Butterfly learnings was able to identify potential localities and clusters of pre-schools within a week ranked based on the revenue potential. This helped them to narrow down their efforts to directly reach out to the pre-schools from the best localities and start marketing campaigns in these localities targeting their potential customers & paediatricians.
With Spatic's comprehensive location data and recommendations, my team adopted a structured approach to expansion. We didn't have to rely on multiple sources for qualitative feedback to assess new sites. We were able to ensure higher success rates and faster launches. Moving forward, Spatic will be an integral part of our pre-launch strategy for every city expansion.
